Digital marketing
Helping your business reach the right customers
A good website needs visitors too. I’ll help your business reach the right audience through paid advertising on Google, ChatGPT and social media.
I’ll start by getting to know your business, customers and goals. We’ll use this to choose the right channels, messaging and budget. We’ll track whether the ads generate enquiries, bookings or purchases.
What’s included in digital marketing?
The scope of the service depends on your needs. We can start with a single channel or a specific campaign and use the results to plan our next steps.
Google and ChatGPT ads
I’ll help plan and manage advertising campaigns on Google and ChatGPT. We’ll choose the right channel based on your products or services, customers and goals.
- Campaign planning – objectives, ad messaging and relevant landing pages.
- Ad setup, including targeting and budgets.
- Campaign adjustments based on the results.
Social media ads
I’ll help your business reach new customers through paid ads on Facebook, Instagram or TikTok. We’ll choose the channels that best suit your audience.
- Defining target audiences and campaign objectives – who the ads are for and what you want to achieve.
- Preparing ad copy and visuals within the agreed scope.
- Launching and managing ads, including testing different messages and audiences.
Measurement and optimisation
I’ll help you understand how your campaigns are performing and what to improve next.
- Setting up tracking – for actions such as enquiries and purchases.
- Comparing messages, audiences and ads when there’s enough data to do so.
- A clear overview of the results and recommendations for next steps.
Let’s start with one clear goal
Do you want to get more enquiries, promote a new service or increase sales in your online store? A clear goal helps you decide where to invest your time and money.
We’ll also review the page your ads send visitors to, checking that the offer is clear and it’s easy to get in touch or make a purchase. If needed, I can help adapt your website or landing page.
FAQ
Is digital marketing suitable for a small business?
Yes. We can start by advertising a single product or service. We’ll agree on the activities and scope of work based on your goals, budget and target audience.
Does digital marketing also include social media management?
The digital marketing service focuses on creating and managing paid advertising campaigns and measuring their results. We’ll agree on the ad copy and visuals I’ll prepare for your campaign.
Regular post creation, publishing and day-to-day account management are covered by a separate social media service. You can book both services together if needed.
What makes up the cost of digital marketing?
The costs are split between the service fee and the advertising budget. The service fee covers planning, setup, content work and campaign management within the agreed scope. The advertising budget pays for ads on the chosen platform. We’ll agree on both amounts separately before getting started.
Can you manage my existing campaigns?
Yes. I’ll start by reviewing your existing campaigns, settings and results. Based on this, I’ll recommend which campaigns to keep running and what to adjust.
How soon can I expect results?
It depends on the product or service being advertised, competition, budget and how well your website works. Early results help us assess the campaign, but we need time and enough data to draw firmer conclusions. Before we start, we’ll agree on what to track and when to review the results.
What do I need to get started?
To get started, I’ll need to know what you sell, who you want to reach and what you want to achieve. We’ll then agree on the budget, scope of work, required access and materials.
Let’s talk about your idea
Tell me about your idea. I’ll get back to you within one business day.